The influence of life satisfaction on nostalgic advertising and attitude toward a brand

Ilyoung Ju, Jong Woo Jun, Naa Amposah Dodoo and Jon Morris

Year of publication:	June 2017
Authors:	Ju, Ilyoung ; Jun, Jong Woo ; Dodoo, Naa Amponsah ; Morris, Jon D.
Published in:	Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 23.2017, 4, p. 413-427
Subject:	life satisfaction \| nostalgic advertising \| emotional response \| purchase intent \| Zufriedenheit \| Satisfaction \| Konsumentenverhalten \| Consumer behaviour \| Werbewirkung \| Advertising effects \| Emotion \| Werbung \| Advertising \| Meinung \| Opinion \| Markenartikel \| Brand \| Markenimage \| Brand image

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