The Influence of New Product Preannouncements on Shareholder Value: An Empirical Analysis
| Year of publication: |
2009
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|---|---|
| Authors: | Homburg, Christian ; Artz, Martin ; Seifried, Jan |
| Published in: |
Journal of business economics : JBE. - Berlin : Springer, ISSN 0044-2372, ZDB-ID 2010744. - Vol. 79.2009, 6, p. 751-780
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