The influence of parental style on response to advertising : an experiment
Year of publication: |
2011
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Authors: | Tanner, John F. |
Published in: |
Enhancing knowledge development in marketing ; Vol. 21. - Red Hook, NY : Curran Associates, ISBN 978-1-61782-253-7. - 2011, p. 350-356
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Subject: | Werbung | Advertising | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Kinder | Children | Eltern | Parents | Experiment |
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