The influence of price differences on brand shares and switching

Presents here a theoretical model study based on the results of an empirical study, which relates brand shares to price differences in a fully quantitative fashion. Posits in its present form that it is applicable to the analysis of markets largely dominated by two brands. States that the model is simple to use and provides an eminently practical technique for market research and pricing decisions. Uses figures to emphasise the distribution function.

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Year of publication:	1969
Authors:	Sowter, A.P. ; Gabor, A. ; Granger, C.W.J.
Published in:	European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 3.1969, 4, p. 223-230
Publisher:	MCB UP Ltd
Subject:	Brands \| Pricing policy \| Consumer behaviour

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/EUM0000000005222 [DOI]
Source:	Other ZBW resources

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