The influence of pricing strategies on willingness to pay for accommodations : anchoring, framing, and metric compatibility
Sarah Tanford, Choongbeom Choi, and Sung Jun Joe
| Year of publication: |
2019
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| Authors: | Tanford, Sarah ; Choi, Choongbeom ; Joe, Sung Jun |
| Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1552-6763, ZDB-ID 2036634-6. - Vol. 58.2019, 6, p. 932-944
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| Subject: | pricing | anchoring | framing | heuristics | dual processing | willingness-to-pay | Zahlungsbereitschaftsanalyse | Willingness to pay | Preismanagement | Pricing strategy | Prospect Theory | Prospect theory | Heuristik | Heuristics | Konsumentenverhalten | Consumer behaviour | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0047287518793037 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012050678