The influence of professional qualification on customer perceptions of accounting services quality and retention decisions
Maja Zaman Groff, Sergeja Slapničar, Neža Štumberger
| Year of publication: |
2015
|
|---|---|
| Authors: | Zaman Groff, Maja ; Slapničar, Sergeja ; Štumberger, Neža |
| Published in: |
Journal of business economics and management. - Vilnius : VTGU Press Technika, ISSN 1611-1699, ZDB-ID 2208925-1. - Vol. 16.2015, 4, p. 753-768
|
| Subject: | accounting services | accounting professional qualification | small and micro firms | service quality | customer perceptions | retention | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Rechnungswesen | Accounting | Beziehungsmarketing | Relationship marketing | Qualifikation | Occupational qualification | Wirtschaftsprüfung | Financial audit | KMU | SME |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011383064