The influence of retailers’ family firm image on new product acceptance : an empirical investigation in the German FMCG market
Year of publication: |
2015
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Authors: | Beck, Susanne ; Kenning, Peter |
Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 43.2015, 12, p. 1126-1143
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Subject: | Trustworthiness | Retailer | Purchase intention | Family firm image | New product acceptance | Konsumentenverhalten | Consumer behaviour | Familienunternehmen | Family business | Deutschland | Germany | Einzelhandel | Retail trade | Marketingmanagement | Marketing management | Innovationsakzeptanz | Innovation adoption | Produktentwicklung | New product development |
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