The influence of service quality on satisfaction and intention : a gender segmentation strategy
Year of publication: |
2011
|
---|---|
Authors: | Lee, Jeoung Hak ; Kim, Hyun-duck ; Ko, Yong Jae ; Sagas, Michael |
Published in: |
Sport management review. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1441-3523, ZDB-ID 2105257-8. - Vol. 14.2011, 1, p. 54-63
|
Subject: | Ballsport | Ball game | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Geschlecht | Gender | Südkorea | South Korea |
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