The Influence of Social Presence on Customer Intention to Reuse Online Recommender Systems: The Roles of Personalization and Product Type
| Year of publication: |
2011
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| Authors: | Choi, Jaewon ; Lee, Hong ; Kim, Yong |
| Published in: |
International journal of electronic commerce : IJEC. - Armonk, NY : Sharpe, ISSN 1086-4415, ZDB-ID 14026600. - Vol. 16.2011, 1 (1.10.), p. 129-155
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