The influence of supply chain architecture on new product launch and performance in the high-tech industry
Tun-Chih Kou and Bruce C. Y. Lee
| Year of publication: |
2015
|
|---|---|
| Authors: | Kou, Tun-chih ; Lee, Bruce C. Y. |
| Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 30.2015, 5, p. 677-687
|
| Subject: | Supply chain | New product performance | Product launch | Lieferkette | Produktentwicklung | New product development | Hochtechnologie | High technology | Innovation | Erfolgsfaktor | Success factor |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011341877