The Influence of Task Complexity on Consumer Choice: A Latent Class Model of Decision Strategy Switching
| Year of publication: |
2001
|
|---|---|
| Authors: | Swait, Joffre ; Adamowicz, Wiktor |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 28.2001, 1, p. 135-148
|