The influence of the image of a product's region of origin on product evaluation
| Year of publication: |
2003
|
|---|---|
| Authors: | van Ittersum, Koert ; Candel, Math J. J. M. ; Meulenberg, Matthew T. G. |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 56.2003, 3, p. 215-226
|
| Publisher: |
Elsevier |