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Discontinuous Innovation and the New Product Development Process
Veryzer Jr, Robert W., (1998)
Measuring Consumer Perceptions in the Product Development Process
Veryzer Jr, Robert W., (1997)
Reputation in Marketing Channels: Repeated-Transactions Bargaining with Two-Sided Uncertainty - Should you cultivate a reputation as a really tough bargainer? If you are a buyer, the answer is NO!
Banks, Darryl T., (2002)