The influence of university brand image, satisfaction, and university identification on alumni WOM intentions
Walesska Schlesinger, Amparo Cervera-Taulet and Walter Wymer
| Year of publication: |
2023
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|---|---|
| Authors: | Schlesinger, Walesska ; Cervera-Taulet, Amparo ; Wymer, Walter |
| Published in: |
Journal of marketing for higher education. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7144, ZDB-ID 2095943-6. - Vol. 33.2023, 1, p. 1-19
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| Subject: | alumni | Brand image | satisfaction | university identification | university image | word-of-mouth | Markenimage | Hochschule | Higher education institution | Kundenzufriedenheit | Customer satisfaction | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Absolventen | Graduates |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08841241.2021.1874588 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014286201