The influence of vicarious experiential perception of emotion on responses to television commercials
by James B. Hunt
| Year of publication: |
1986
|
|---|---|
| Authors: | Hunt, James B. |
| Subject: | Werbesendung | Fernsehen | Werbewirkung | Gefühl | Erfahrung |
| Extent: | IX, 177 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | English |
| Thesis: | Tallahassee, Fla., Univ., Diss., 1986 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004731970