The influence of source credibility on attitude certainty : exploring the moderating effects of timing of source identification and individual need for cognition
Xiaoli Nan
| Year of publication: |
2009
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|---|---|
| Authors: | Nan, Xiaoli |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 26.2009, 4, p. 321-332
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| Subject: | Werbepsychologie | Psychology of advertising | Glaubwürdigkeit | Credibility | Persönlichkeitspsychologie | Personality psychology | Theorie | Theory | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003835531