The influences of live streaming affordance in cross-border e-commerce platforms : an information transparency perspective
Yujing Xu, Wenqian Jiang, Yu Li, Jia Guo
| Year of publication: |
2022
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| Authors: | Xu, Yujing ; Jiang, Wenqian ; Li, Yu ; Guo, Jia |
| Published in: |
Journal of global information management. - Hershey, Pa. : IGI Global, ISSN 1533-7995, ZDB-ID 2070054-4. - Vol. 30.2022, 2, Art.-No. 3, p. 1-24
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| Subject: | Affordance | Cross-Border E-Commerce | Information Transparency | Live Streaming | Purchase Intention | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Digitale Plattform | Digital platform | Informationsverbreitung | Information dissemination |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/JGIM.20220301.oa3 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012799211