The influences of religious attributes of halal products on export marketing strategy : preliminary findings
Hazlinda Hassan and Jamil Bojei
| Year of publication: |
2011
|
|---|---|
| Authors: | Hassan, Hazlinda ; Bojei, Jamil |
| Published in: |
Journal for global business advancement : JGBA. - Olney, Bucks : Inderscience Enterprises, ISSN 1746-966X, ZDB-ID 2193383-2. - Vol. 4.2011, 2, p. 181-191
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| Subject: | Lebensmittel | Food | Islam | Ethik | Ethics | Internationaler Markteintritt | International market entry | Konsumentenverhalten | Consumer behaviour | Muslime | Muslims | Soziale Werte | Social values | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009307058