The influences of tourists’ emotions on the selection of electronic word of mouth platforms
Year of publication: |
June 2018
|
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Authors: | Yan, Qiang ; Zhou, Simin ; Wu, Sipeng |
Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 66.2018, p. 348-363
|
Subject: | Emotion tendency | e-WOM | Social media | Integrated tourism website | Official website | Social Web | Social web | Virales Marketing | Viral marketing | Website | Emotion | Online-Marketing | Internet marketing | Urlaubsverhalten | Holiday behaviour | Tourismus | Tourism | Konsumentenverhalten | Consumer behaviour | Tourismuswirtschaft | Tourism industry |
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