The information seekers an international study of consumer information advertising image
Hans B. Thorelli; Helmut Becker; Jack Engledow. Publ. in coop. with Consumer Research Institute, inc.
| Year of publication: |
1975
|
|---|---|
| Authors: | Thorelli, Hans B. ; Becker, Helmut ; Engledow, Jack |
| Institutions: | Consumer Research Institute, inc. (contributor) |
| Publisher: |
Cambridge, Mass. : Ballinger |
| Subject: | Verbraucher | Verbraucherberatung | Verbraucherschutz | Verbrauchsgütertest | Werbung | Vereinigte Staaten | Deutschland | Advertising | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Produktinformation | Product information |
| Extent: | XXX, 373 S graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Bibliogr. S. 365-367 |
| ISBN: | 0-88410-265-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000042243