The Innovation Effect of User Design: Exploring Consumers' Innovation Perceptions of Firms Selling Products Designed by Users
| Year of publication: |
2012
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|---|---|
| Authors: | Schreier, Martin ; Fuchs, Christoph ; Dahl, Darren W |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 76.2012, 5, p. 18-33
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