The innovative posture of SMEs depending on the usage of marketing tools
Aleksandr Ključnikov, Mehmet Civelek and Soňa Chovanová Supeková
| Year of publication: |
2022
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|---|---|
| Authors: | Ključnikov, Aleksandr ; Civelek, Mehmet ; Chovanová Supeková, Soňa |
| Published in: |
Serbian journal of management : an international journal for theory and practice of management science ; SJM. - Bor : [Verlag nicht ermittelbar], ISSN 2217-7159, ZDB-ID 2634104-9. - Vol. 17.2022, 1, p. 73-84
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| Subject: | technology-enabled marketing | SMEs | innovation | traditional marketing | digital marketing | social media | KMU | SME | Social Web | Social web | Innovation | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management | Marketing | Innovationsmanagement | Innovation management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.5937/sjm17-32902 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013484917