The innovative posture of SMEs depending on the usage of marketing tools
Year of publication: |
2022
|
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Authors: | Ključnikov, Aleksandr ; Civelek, Mehmet ; Chovanová Supeková, Soňa |
Published in: |
Serbian journal of management : an international journal for theory and practice of management science ; SJM. - Bor : [Verlag nicht ermittelbar], ISSN 2217-7159, ZDB-ID 2634104-9. - Vol. 17.2022, 1, p. 73-84
|
Subject: | technology-enabled marketing | SMEs | innovation | traditional marketing | digital marketing | social media | KMU | SME | Online-Marketing | Internet marketing | Innovation | Social Web | Social web | Marketingmanagement | Marketing management | Innovationsmanagement | Innovation management | Marketing |
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