THE INSTRUMENTS OF THE MARKET OPEN TO THE GENERAL PUBLIC: THE PRODUCER - DISTRIBUTOR - CONSUMER TRINITY

The main instruments of the market open to the general public are the producers with their markets and their products, the distributors with their companies and their stores and the consumers that buy the products. We can state, with few exceptions, that the instruments of this market are used for everyone. Consequently, the article underlines the evolution of the relations between producers, distributors and consumers with an emphasis on the fact that those all flock around the same concept: front line. It starts with the comparison between the producers nowadays and fifty years ago, and than taking into consideration the second actor that intervenes on the markets opened to the general public, the distributor, which in the same way as the producer, knew and know considerable changes. The last part of the article analyses the behavior of consumers, which represents the market itself.