The integration between marketing and purchasing in the traceability process
| Year of publication: |
2009
|
|---|---|
| Authors: | Guercini, Simone ; Runfola, Andrea |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 38.2009, 8, p. 883-891
|