The integrative framework for effective communication : theory and practice

Bas van den Putte

Year of publication:	2005
Authors:	Putte, Bas van den
Published in:	Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken. - Saarbrücken : Inst. for Consumer and Behavior Research, Saarland Univ., ISBN 3-00-016304-2. - 2005, p. 61-67
Subject:	Werbeplanung \| Advertising planning \| Werbewirkung \| Advertising effects \| Theorie \| Theory \| Niederlande \| Netherlands

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