The intended and unintended effects of synced advertising : when Persuasion knowledge could help or backfire
Claire M. Segijn, Eunah Kim, Garim Lee, Chloe Gansen, Sophie C. Boerman
| Year of publication: |
2024
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|---|---|
| Authors: | Segijn, Claire M. ; Kim, Eunah ; Lee, Garim ; Gansen, Chloe ; Boerman, Sophie C. |
| Subject: | Engagement | Eye-tracking | Perceived surveillance | Persuasion knowledge | Synced advertising | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2023.07.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015057430