The interaction effects of information cascades, word of mouth and recommendation systems on online reading behavior : an empirical investigation
Qihua Liu, Xiaoyu Zhang, Liyi Zhang, Yang Zhao
| Year of publication: |
2019
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|---|---|
| Authors: | Liu, Qihua ; Zhang, Xiaoyu ; Zhang, Liyi ; Zhao, Yang |
| Published in: |
Electronic commerce research. - Dordrecht : Springer Science + Business Media Inc., ISSN 1389-5753, ZDB-ID 2106016-2. - Vol. 19.2019, 3, p. 521-547
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| Subject: | Information cascades | Word of mouth | Recommendation systems | Interaction effect | Online reading | Virales Marketing | Viral marketing | Personalisierung | Personalization | Konsumentenverhalten | Consumer behaviour | Informationsverhalten | Information behaviour | Online-Handel | Online retailing | Herdenverhalten | Herding | Social Web | Social web | Internet | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10660-018-9312-0 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012099756