The interactive authority of brand Web sites : a new tool provides new insights
Hilde Voorveld; Peter Neijens; Edith Smit
| Year of publication: |
2010
|
|---|---|
| Authors: | Voorveld, Hilde ; Neijens, Peter ; Smit, Edith |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 50.2010, 3, p. 292-304
|
| Subject: | Website | Markenartikel | Brand | Interaktive Medien | Interactive media | Messung | Measurement | USA | United States | Niederlande | Netherlands |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008697039