The interactive effect of insight and cuteness in driving purchase likelihood : a lay belief of creativity
Felix Septianto and Rokhima Rostiani and Widya Paramita
| Year of publication: |
2022
|
|---|---|
| Authors: | Septianto, Felix ; Rostiani, Rokhima ; Paramita, Widya |
| Subject: | Creativity | Cuteness | Innovativeness | Insight | New product | Kreativität | Innovation | Konsumentenverhalten | Consumer behaviour | Innovationsmanagement | Innovation management | Produktentwicklung | New product development |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-04-2021-0274 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013390992