The interactive effects of strategic planning on hotel performance: a neural network analysis

This paper uses a neural network to analyse the interactive effects of strategic planning on hotel performance. Based on the data collected from 100 hotel units the constructs of planning sophistication and planning thoroughness have direct positive effect on overall performance. Conversely, the degree of planning formality and rigidity )even if it is following a market‐led orientation) can hamper overall performance.

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Year of publication:	1999
Authors:	Phillips, Paul ; Davies, Fiona ; Moutinho, Luiz
Published in:	Management Decision. - MCB UP Ltd, ISSN 1758-6070, ZDB-ID 2023018-7. - Vol. 37.1999, 3, p. 279-288
Publisher:	MCB UP Ltd
Subject:	Hotels \| Neural networks \| Performance \| Strategic planning

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/00251749910264514 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014933966