The Internet : a source of new data for mining in marketing
Robert Young
| Year of publication: |
2014
|
|---|---|
| Authors: | Young, Robert |
| Published in: |
Big data, mining, and analytics : components of strategic decision making. - Boca Raton, Fla. [u.a.] : CRC Press, ISBN 978-1-4665-6870-9. - 2014, p. 129-146
|
| Subject: | Internet | Online-Marketing | Internet marketing | Data Mining | Data mining | Marketingmanagement | Marketing management |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010339159