The Internet and the birth of real consumer power
Year of publication: |
2002
|
---|---|
Authors: | Pitt, Leyland F. ; Berthon, Pierre R. ; Watson, Richard T. ; Zinkhan, George M. |
Published in: |
Business Horizons. - Elsevier, ISSN 0007-6813. - Vol. 45.2002, 4, p. 7-14
|
Publisher: |
Elsevier |
Saved in:
Online Resource
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