The Internet as information minefield - An analysis of the source and content of brand information yielded by net searches
| Year of publication: |
2003
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|---|---|
| Authors: | Ward, James C. ; Ostrom, Amy L. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 56.2003, 11, p. 907-914
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