The Internet of Things and interaction style : the effect of smart interaction on brand attachment
Jintao Wu, Junsong Chen and Wenyu Dou
| Year of publication: |
February 2017
|
|---|---|
| Authors: | Wu, Jintao ; Chen, Junsong ; Dou, Wenyu |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 33.2017, 1/2, p. 61-75
|
| Subject: | Smart interaction | brand warmth | brand competence | brand attachment | brand positioning | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Internet der Dinge | Internet of things | Markenimage | Brand image | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2016.1233132 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011690533