The Internet of Things (IoT) Promises New Benefits — And Risks : A Systematic Analysis of Adoption Dynamics of IoT Products

• The rush to adopt products on the Internet of Things (IoT) before securing them will make them attractive to cyber criminals and vulnerable to cyber-incidents. • Organizations can weaken the effects of cyber-incidents by creating cybersecurity capabilities at the beginning of their market growth, particularly detailed response plans with clear action items and owners. • Start-ups, in particular, are vulnerable to the tradeoffs between immediate revenue through accelerated market adoption and risked revenue from security vulnerabilities.• Potential adopters decide to adopt new IoT technologies based on their perception of risk-reward ratio. Internet of Things producers can improve such risk-reward ratio by early and continuous cybersecurity capability development, minimizing customer churn during a cyber crisis