The Internet's impact on marketing - Introduction to the JBR special issue on "Marketing on the web-behavioral, strategy and practices and public policy"
| Year of publication: |
2004
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|---|---|
| Authors: | Biswas, Abhijit ; Krishnan, Ram |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 57.2004, 7, p. 681-684
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