The interplay between outbound team strategy and market information processing in the course of "really new" NPD projects
Armand Smits; Robert Kok
| Year of publication: |
2012
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|---|---|
| Authors: | Smits, Armand ; Kok, Robert A. W. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 41.2012, 5, p. 759-769
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| Subject: | Marktforschung | Market research | Informationsversorgung | Information provision | Produktentwicklung | New product development | Projektmanagement | Project management | Arbeitsgruppe | Team | Kreativität | Creativity | Verhalten in Organisationen | Organizational behaviour | Innovationsmanagement | Innovation management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009656261