The intersection of pop culture and non-traditional sports : an examination of the niche market of quidditch
Year of publication: |
2012
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Authors: | Cohen, Adam ; Brown, Brandon ; Peachey, Jon Welty |
Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 12.2012, 3/4, p. 180-197
|
Subject: | Harry Potter | Sport | Sports | Literatur | Literature | Nischenstrategie | Niche marketing strategy | Sportler | Athletes | Motivation | Grounded Theory | Grounded theory | USA | United States |
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