The joint effects of ex ante contractual completeness and ex post governance on compliance in franchised marketing channels

Vishal Kashyap & Brian R. Murtha

Year of publication:	May 2017
Authors:	Kashyap, Vishal ; Murtha, Brian R.
Published in:	Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 81.2017, 3, p. 130-153
Subject:	contracts \| completeness \| compliance \| monitoring \| enforcement \| Franchising \| Normbefolgung \| Legal compliance \| Vertriebsweg \| Distribution channel \| Rechtsdurchsetzung \| Law enforcement \| Prinzipal-Agent-Theorie \| Agency theory \| Vertrag \| Contract \| Compliance-Management \| Compliance management \| Vertragstheorie \| Contract theory \| Unvollständiger Vertrag \| Incomplete contract \| Corporate Governance \| Corporate governance

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