The joint influence of the timing and framing of an online upselling message on consumer perceptions : the roles of construal level and reactance
Basak Denizci Guillet, Anna S. Mattila and Zixi (Lavi) Peng and Yixing (Lisa) Gao
| Year of publication: |
2022
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|---|---|
| Authors: | Denizci Guillet, Basak ; Mattila, Anna S. ; Peng, Zixi ; Gao, Yixing |
| Subject: | Construal-level theory | Hotel industry | Online upselling | Reactance theory | Konsumentenverhalten | Consumer behaviour | Hotellerie | Online-Handel | Online retailing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJCHM-11-2021-1375 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013412655