The keiretsu in Asia: Implications for multilevel theories of competitive advantage

Much of our understanding of competitive advantage draws upon the experience of Western firms. Massive Japanese investment in an effort to replicate keiretsu (interfirm) networks in Asia since the 1980s presents fertile grounds to shed new light on the sources of competitive advantage. Building on such an experience, this article develops a multilevel perspective focusing on how competitive advantage is preserved and strengthened for firms, networks, and nations involved. Its hallmark is careful attention to levels of analysis by (a) spelling out the attendant assumption of homogeneity among keiretsu member firms, (b) explaining the basis of such an assumption, (c) exploring alternative assumptions, and (d) drawing upon diverse subtopics within the strategy literature.