The language of cosmetics advertising
Helen Ringrow
This book offers a cross-cultural comparison of French and British cosmetics advertisements and explores how the discourse of beauty advertising represents ideas about femininity in French and English language contexts. As the global beauty industry expands and consumers become more critical of the claims made, the topic of cosmetics advertising discourse is examined using Feminist Critical Discourse Analysis. One common theme underlying most cosmetics advertising discourse is that the female body always requires 'work' to fix its 'problems': flat skin, dry hair, and so on. The author uses themes of language and gender, media and identity, and advertising across cultures to expose exactly what is going on in the language of cosmetics advertising and to offer a first step towards challenging these ideas and thinking about alternatives
Year of publication: |
[2016]
|
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Authors: | Ringrow, Helen |
Publisher: |
London : Palgrave Pivot |
Subject: | Werbeplanung | Advertising planning | Kosmetik | Cosmetics | Ästhetik | Aesthetics | Westliche Staaten | Western countries |
Description of contents: | Table of Contents [gbv.de] |
Saved in:
Online Resource
Extent: | xiii, 118 Seiten Illustrationen |
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Type of publication: | Book / Working Paper |
Language: | English |
ISBN: | 1-137-55797-4 ; 978-1-137-55797-1 ; 978-1-137-55798-8 |
Other identifiers: | 10.1057/978-1-137-55798-8 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011520888
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