The launch of e-innovations : an analysis of go-to-market strategies and the consumer adoption decision-making process
Year of publication: |
Januar 2016
|
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Authors: | Konya-Baumbach, Elisa |
Institutions: | Universität Mannheim (degree granting) |
Publisher: |
Mannheim |
Subject: | Unternehmensgründung | Business start-up | Innovation | Digitale Güter | Digital goods | Konsumentenverhalten | Consumer behaviour | Internetökonomie | Produktinnovation | Produkteinführung | Verbraucherverhalten |
Description of contents: | Table of Contents [gbv.de] |
Extent: | X, 99 Seiten Illustrationen |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift ; Thesis |
Language: | English |
Thesis: | Dissertation, Universität Mannheim, 2016 |
Source: | ECONIS - Online Catalogue of the ZBW |
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