The Lean Entrepreneurship Playbook : A Practical Guide to Innovation in the Modern Enterprise

Chapter 1: Introduction -- Part One: Before you Begin -- Chapter 2: Why Innovation Fails in Established Organizations -- Chapter 3: Why Innovation Programs and Initiatives Fail -- Chapter 4: Lean Entrepreneurship and Why It Matters -- Part Two: Preparation -- Chapter 5: Assessing the Current State -- Chapter 6: Conducting Assessment Interviews -- Chapter 7: Designing Your Approach -- Chapter 8: Finalizing Objectives -- Chapter 9: Communicating -- Part Three: Build, Measure, Learn -- Chapter 10: Laying the Foundation -- Chapter 11: Launching the Initiative -- Chapter 12: Measuring Performance and Impact -- Chapter 13: Continuous Learning and Improvement -- Part Four: Conclusion -- Chapter 14: Conclusion -- Appendix 1: Toolkit: Initiative at a Glance One Page Overview Checklists -- Appendix 2: Toolkit: Ceremonies -- Appendix 3: Toolkit: Tools and Artifacts.