The Length of Product Line in Distribution Channels
| Year of publication: |
2010
|
|---|---|
| Authors: | Liu, Yunchuan ; Cui, Tony Haitao |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 29.2010, 3 (5.5.), p. 474-483
|