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Advertising in consumer goods industries : durability, economies of scale, and heterogeneity
Thomas, Lacy G., (1989)
The impact of generic advertising on US household cheese purchases : a censored autocorrelated regression approach
Schmit, Todd M., (2003)
The macroeconomic relationship between advertising and consumption
Jung, Chulho, (1995)
The degree of competition in the advertising industry
Forecasting of foreign exchange rate by normal mixture models