The licensing of market development rights within technology alliances: a shareholder value perspective
D. Eric Boyd and Robert E. Spekman
| Year of publication: |
2010
|
|---|---|
| Authors: | Boyd, D. Eric ; Spekman, Robert E. |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 27.2010, 4, p. 593-605
|
| Subject: | Innovationsmanagement | Innovation management | Unternehmensnetzwerk | Business network | Hochtechnologie | High technology | Lizenz | Licence | Marketingmanagement | Marketing management | Welt | World |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003980071