The lifetime value scorecard : from e-metrics to internet customer value
M. Bonacchi, M. Ferrari and M. Pellegrini
| Year of publication: |
2009
|
|---|---|
| Authors: | Bonacchi, M. ; Ferrari, M. ; Pellegrini, M. |
| Published in: |
Performance measurement and management control : measuring and rewarding performance. - Bingley [u.a.] : Emerald JAI, ISBN 978-0-7623-1479-9. - 2009, p. 193-226
|
| Subject: | Performance-Messung | Performance measurement | Controlling-Informationssystem | Management control system | Kundendaten | Customer data | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Kundenwert | Customer value | Mobilkommunikation | Mobile communications |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009611996