The line extension dilemma : greater difference of similarity to existing products?
Dean C. H. Wilkie; Lester W. Johnson; Lesley White
| Year of publication: |
2015
|
|---|---|
| Authors: | Wilkie, Dean C. H. ; Johnson, Lester W. ; White, Lesley |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 22.2015, 6, p. 534-550
|
| Subject: | line extensions | product attribute difference | market performance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011349924