The Link Between Attractiveness of "Extrabrand" Attributes and I the Adoption of Innovations
| Year of publication: |
1999
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|---|---|
| Authors: | Boyd, Thomas C. ; Mason, Charlotte H. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 27.1999, 3, p. 306-319
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